With 20+ years marketing experience, I am a highly skilled marketer, copywriter and analyst.
Act! Customer Relationship Management Software (CRM) – Advanced user. Utilized CRM information for marketing campaigns, ran reports for marketing purposes. Managed improvement of CRM accounts, deleting duplicate entries and updating information.
Adobe Photoshop – Expert user. Created compelling, attractive, web-optimized logos, photos and graphics for websites, ads and offers.
Affiliate Marketing – Expert with deep knowledge of setting up successful affiliate programs, including configuring emails, shareable content, banners, and more for affiliates. Familiarity with implementing tracking for clicks, leads, and sales from coupons, referral links, email marketing, social media, and more.
Best Practices – Continually performed research on the latest best practices for digital marketing strategies, tools, programs and new channels. Thoroughly followed all documented best practices for each program or channel. Created and documented customized best practices to effectively align with companies’ brands.
BrightLocal – Advanced user. Optimized local SEO by tracking, cleaning up and creating new online citations. Tracked reviews.
Business Development – Used innovative and highly effective techniques to identify, nurture and acquire new clients, partners and business opportunities to drive growth and profitability.
Competitor Research – Conducted comprehensive research to reveal marketplace trends and discern the competition’s product marketing tactics. Created strategic plans to optimize products, pricing, promotions and services.
Constant Contact – Expert user. Established and ran highly successful email marketing campaigns, fixed problems and segmented campaigns and contacts. Managed upkeep of email contacts by staff.
Content Marketing – Expert at creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Established employers and clients as thought leaders in their industries, and increased their brand awareness significantly as a result. Used only the highest quality, SEO-friendly, engaging, well-written, and interesting content.
Digital Asset Management – Effectively organized marketing assets including videos, graphics, presentations, online content, social content and stakeholder lists.
Digital Marketing Research – Completed actionable, detailed and comprehensive reports to increase brand reach through existing and new digital marketing channels.
Editing – Meticulous AP-style editor. Consistent production of engaging, SEO-friendly, grammatically correct content.
Electric Vehicle (EV) Industry/Market – Writer for all facets of electrification of the transportation sector (cars, trucks, semis, buses, boats/ships, planes, electric motorcycles and electric bikes/scooters). Highly knowledgeable about EV/Hybrid industry, vehicle models, companies, non-profits, incentives, policy, technology (including batteries and charging). Specialist in wireless EV charging. See my site EVinfo.net.
Email Marketing – Created lifecycle campaigns for retaining customers and generating leads. Performed list hygiene, including cleaning email lists and removing bounced recipients. Exceptional ability to understand the target audience. Used list segmentation to target particular audiences using tailored campaigns. Employed extensive HTML and CSS skills, to ensure campaigns appear correctly across all devices and email systems. Extensive knowledge of drip and trigger-based email marketing campaigns. Expert at writing effective subject lines, that get real results.
Event Marketing – Attended trade shows and worked booths as company representative. Met with customers and prospects. Filmed, edited and posted videos for product demonstrations. Coordinated talent, vendors, and press contacts. Planned and coordinated staffing and scheduling for media events, convenings, webinars, trainings, panels, and more.
Drupal – Strong user. Developed attractive, compelling user- and SEO-friendly websites.
FaceBook – Expert user. Ran campaigns with robust results. Added 10,000+ FaceBook followers for Autobody News, resulting in 200% web traffic increase for autobodynews.com. Experienced FaceBook Pixel user.
Facebook Ad Manager – Advanced user. Utilized lookalike audiences and demographic filters to optimize ad campaigns.
Go-To-Market (GTM) Strategies – Planned and executed highly successful go-to-market strategies by defining the target audience and creating ideal customer profiles. Completed detailed research on competition and demand, and decided on key messaging. Used these resources to map the buyer’s journey, pick marketing channels, and create a comprehensive sales plan. Set concrete goals including key performance indicators (KPIs), and prepared reporting to track these goals. Created clear processes to achieve all GTM goals.
Google Ads Search Advertising – Strong user. Optimized keywords, ads and accounts. Google Certified 2020.
Google Ad Manager (formerly Double Click for Publishers) – Implemented this best-in-class banner ad server program on Joomla website. Managed vendor. Set up automated reporting. Google certified 2017.
Google Analytics – Expert user. Researched web traffic, identifying problems and methods to improve websites. Created reports. Google certified 2017.
Google Business Profile (formerly Google My Business) – Optimized accounts to improve local SEO. Kept content fresh to improve web presence.
Google Workspace – Advanced user. Optimized information sharing for multiple companies.
Google Tag Manager – Advanced user. Implemented website tags.
Growth Marketing – Expert at using data gained through marketing campaigns and experimentation to drive growth. Anticipated change and planned strategies to make constant improvements. Frequently analyzed data and feedback to determine the optimal wording and settings for campaigns.
Graphic Design – Highly skilled at producing attractive, effective and compelling graphic designs. Expert level proficiency in Adobe Photoshop. Familiar with other Adobe Suite applications. Very capable in producing top-quality designs for print, web, or both. Adept at using graphic design best practices including typography. High level of creativity, with a keen visual eye.
Hubspot – Expert user. Managed CRM, leveraged and managed sales, marketing, content management, and service tools. Extensive experience using advanced pipeline automation tools. Hosted web pages and landing pages, created blogs and email sequences, and managed interactions with leads and customers. Analyzed the success of campaigns and tracked user behavior.
Jira – Expert user. Tracked bugs, issues, and the progress of agile projects. Effectively managed all types of task management workflows. Managed and collaborated with team members.
Lead Generation – Expert in putting potential customers on a path to entering a sales funnel and making a purchase. Crafted effective calls-to-action (CTAs) on landing pages, ads, blog posts, emails, coupons, online content, and much more. Highly skilled in nurturing marketing qualified leads, sales qualified leads, product qualified leads and service qualified leads, to gain significant results.
LinkedIn Campaign Manager – Very experienced with creating effective ads and boosted posts, for awareness, consideration or conversions goals. Highly skilled in targeting to real, member-generated demographic data, including job title, company, industry, seniority and more, to reach the right audience.
LinkedIn – Early influencer in the electric vehicle sector. Content creator. Expert at quickly building company follower base, building engagement and maximizing web traffic from this social channel. See my LinkedIn profile.
Management – Experienced and effective manager. Incentivized and sensitively handled teams to achieve excellent results. Servant-leader, caring mentor, active listener.
Marketing Expert – Assisted clients with advice and detailed information about marketing platforms, tools, strategies and research. Registered marketing expert at Coleman Research.
Marketing Operations – Oversaw marketing programs, campaign planning and strategy using extensive market research, technology and performance measurement, data analytics and reporting. Always focused on future planning-cycle improvement.
Market Research – Prepared extensive, actionable reports on customer demographics, identifying and analyzing market needs. Used qualitative and quantitative techniques such as customer surveys and secondary data analyses.
Mailchimp – Expert user. Ran highly effective email marketing campaigns. Set up accounts, diagnosed problems, segmented campaigns and contacts.
Microsoft Excel – Advanced user. Created spreadsheets and reports.
Microsoft PowerPoint – Advanced user. Created slideshows and effective presentations.
Microsoft Word – Expert user. Created detailed and attractive documents.
Mobile Marketing Strategy – Expert in optimizing campaigns, websites and other marketing materials for mobile.
Momentive (formely SurveyMonkey) – Advanced user. Set up user-friendly and effective online surveys.
Partnership Management (B2B) – Optimized existing partnerships and created new partnerships. Provided professional support, advice and guidance for creating new partnerships. Gave strategic insight to help both companies achieve their primary goals though the partnerships. Facilitated communication for meeting business goals. Tracked achievements, agreements and benefits of the partnerships.
Press Releases – Expert in writing effective, professional press releases. Highly skilled in collecting technical information and making it easy to understand for the end user. Very proficient and knowledgeable in press release distribution. My electric vehicle site, EVinfo.net, has partnered with press release market leaders PR Newswire, Globe Newswire and Businesswire for autoblogging.
Product marketing – Deep knowledge of bringing a product to market, telling the product’s story, and selling it to customers. Conducted studies to understand the product’s target audience. Developed value propositions, and used strategic positioning and messaging to greatly boost demand for the product.
Project Management – Organized, planned and executed projects flawlessly, on time and within budget. Provided excellent results to internal and external stakeholders by collaborating with internal teams and external vendors.
Public Relations – Managed PR for automotive publishing and technology/sustainability companies. Excellent writing skills, a strong storyteller. Proven track record designing and executing highly successful PR campaigns. Extensive experience working with different types of media and journalists. Expert in press release creation, distribution and optimization. Forged many lasting and valuable media partnerships.
Remote Work – Used many effective time management and organizational skills which are attributes to help me stay productive while working from home. Self-motivation is an important attribute for working from home. I am a self-starter and have always enjoyed working with minimal supervision. Working from home has many qualities which align with this mindset. This allows me to be a very effective and productive at-home worker.
Reputation Management – Led efforts to influence online brand perception. Collected insights, developed effective strategies and executed tactics to improve online presence.
Screaming Frog – Advanced user. Ran reports to diagnose website problems and improve technical SEO.
SEMrush – Advanced user. Analyzed competitor data to make recommendations on SEO, content marketing and advertising for improved visibility.
SEO – Skilled in on-page SEO, blogs, product copy, web copy, off-page SEO, backlinks and technical SEO, following the advice of experts Brian Dean, Neil Patel and Jason McDonald. Increased web traffic by 200% for autobodynews.com using SEO. See my article, “Why Your Business Should Take SEO Seriously.”
Social Media – Managed social media staff and personally managed company accounts with great success. Created vibrant, active follower communities with high engagement rates. Posted well-written, relevant, and thought-leading content. Increased follower numbers dramatically. Prepared detailed reporting on KPIs.
SpyFu – Conducted extensive competitor research resulting in discovery of competitors’ keyword ranks and the content and backlinks that allow any of their superior rankings.
Startups – Experience working with fast-paced startups. Gained ability to be nimble and learn quickly. Learned flexibility with having multiple responsibilities. Performed extensive cross-functional collaboration. Promoted clear communication and support across teams. Hired, reviewed, and promoted team members. Enjoyed the opportunity to make an impact, working directly with CEO and other C-suite leaders. Very comfortable with goals and objectives changing frequently.
Twitter – Advanced user. Posted engaging, click-worthy content for a variety of companies and interests. Reported and analyzed metrics for improving engagement and follower numbers.
Yoast SEO WordPress Plugin – Advanced user. Optimized web pages for SEO.
WordPress – Expert website designer. Developed attractive, compelling, user- and SEO-friendly websites.
Verbal Communication Skills – Excellent and confident public speaker. Ability to quickly and effectively deliver information.
Video – Skilled at shooting, editing and posting effective, compelling and interesting video content. Coached subjects, edited videos, and optimized YouTube accounts. Expert at effectively integrating video into web pages. See my videos for the 2019 SEMA Show.
Writing – Wrote engaging, SEO-friendly, grammatically correct content for websites, ads, campaigns and offers. Meticulous AP-style editor and proofreader. See samples.